Art Direction – Tonya Crehan

New Balance

tonyacrehan — Tue, 07 Jan 2014 03:08:23 +0000

MassBay View Brochure

tonyacrehan — Mon, 06 Jan 2014 18:29:23 +0000

Financial Planning Magazine

tonyacrehan — Mon, 06 Jan 2014 17:33:18 +0000

Daigle Engineers

tonyacrehan — Mon, 06 Jan 2014 04:38:58 +0000

MassBay Alumni Magazine

tonyacrehan — Mon, 06 Jan 2014 01:14:33 +0000

Holy Cross

tonyacrehan — Mon, 06 Jan 2014 00:37:31 +0000

American Optical

tonyacrehan — Sun, 05 Jan 2014 02:03:44 +0000

Super thin, super light and super strong—American Optical’s Force 55 Progressive Lenses needed a logo that looked as high-tech as their new super position design. The thin typeface stands tall within the surrounding negative space to achieve the desired look. The magazine ad promoted the power of this break-through lens likening it to the geologic forces that build mountains. I created new packaging, displays and other print collateral for this new brand.

Bose Invitation

tonyacrehan — Sat, 04 Jan 2014 22:45:19 +0000

Bose wanted to personalize invitations to their customers and invite them to a demonstration of their new home and car audio sound systems. In order to accommodate the different versions of copy, I designed a shell that could be printed as needed with the copy that applies to that particular customer. The shell design features metallic ink and satin varnish.

Visions

tonyacrehan — Sat, 04 Jan 2014 01:07:00 +0000

The Visions line of library furniture by Moduform is their most unique design yet. It features a black top trim above solid maple end panels. The Moon Plate and sleek curves stood out and I referenced these shapes in the logo design. The brochure features a die cut in the shape of the end panel with the optional hook for hanging your jacket or backpack. The speckled appearance of the desk veneer was used as the background for the view brochure, postcards, and posters.

Tim Creighton

tonyacrehan — Mon, 30 Dec 2013 22:34:24 +0000

Tim needed a new identity and portfolio folder to showcase his work and purpose. He wanted to convey an image of strength, integrity and vision. The Irish Wolfhound embodies these characteristics and ties nicely to his Irish heritage. As a master finish carpenter specializing in ornate, intricate trim, Tim’s clients tend to be well-to-do and have refined tastes. The design balances the richness of embossed gold foil and a spot varnish with the course texture of a common craft paper.