Sawhorse

After a year of updating their existing sites, Sawhorse was ready for a change. I created a new identity to reflect both their modern and traditional work. The logo is an abstract of a knot and grain in a piece of wood. The san-serif font Neue Helvetica was chosen for its neutral form and clarity. I developed a Content Management System in WordPress, wrote custom plugins for back-end management,  built a content aware request plugin for delivering appropriately sized images to smart phones and tablets, and designed a fluid layout for various screens now referred to as Responsive Web Design.